Real Estate Agents
Find And Win Clients So Effortlessly,
It's Almost Unfair.
What Is I-Square?
I-Square is the first multi-instance web platform -- Ever.
It is revolutionizing the real estate industry.
A normal website functions like a billboard. It is static. It's designed to provide generic information to the masses. Like a billboard, a normal website cannot nurture personal connections with prospects.
I-Square functions more like a one-on-one Zoom meeting. I-Square does not simply display generic content to consumers. It is designed to continually display specific information that reflects the specific and ongoing needs of an individual prospect or groups of prospects. Unlike a website, I-Square is meticulously designed to create and nurture business winning connections between you and prospects.
I-Square functions more like a one-on-one Zoom meeting. I-Square does not simply display generic content to consumers. It is designed to continually display specific information that reflects the specific and ongoing needs of an individual prospect or groups of prospects. Unlike a website, I-Square is meticulously designed to create and nurture business winning connections between you and prospects.
Build relationships and the sales will come on their own.
Real estate is a relationship business.
Agents using I-Square understand developing relationships with prospects is too important to leave to mere happenstance.
I-Square elegantly sets the stage for consumers to develop rapport and connections with you. While other agents are hoping that somehow a personal connection will magically blossom, agents using I-Square are routinely forging priceless, business-winning relationships. This is something an ordinary site cannot do. It's what makes I-Square the game-changer it is.
The difference I-Square can make is not a modest one. Apply the concepts and expect a productivity gain of 100% or more. Use it with the intent of developing relationships and watch your business Thrive.
The two-fold purpose of I-Square is both simple and powerful:
1. Find new prospects.
2. Turn prospects into clients by forging winning relationships.
How Does I-Square Develop Relationships?
I-Square is grounded in the concept of "relationship selling". Relationship selling is the smart new trend that encourages a more effective way for salespeople to interact with consumers. (You can read more about relationship selling below.)
To see the difference when compared with an ordinary site, take a close look at the examples (mockups) below. Note the impossibly specific focus directed at one potential client or subject matter. It's this personal focus that opens the door to a closer connection between you and your prospects. It is laying the groundwork for the development of powerful business-winning relationships.
To see the difference when compared with an ordinary site, take a close look at the examples (mockups) below. Note the impossibly specific focus directed at one potential client or subject matter. It's this personal focus that opens the door to a closer connection between you and your prospects. It is laying the groundwork for the development of powerful business-winning relationships.
Each version is emanating from the same I-Square platform. You can run 50 instances or more - at the same time.
Relationship Selling is the smart new trend.
Here's why you should be utilizing it.
I-Square is all about relationship selling. What is relationship selling?
Relationship selling is a relatively new sales technique. The concept prioritizes building a connection with customers and potential buyers to close sales. Rather than solely using the price and other details to sell a product or service, the salesperson places additional focus on creating unique interactions with their customers. Unlike transactional selling - which is all about making the sale, relationship selling is all about trust and human connection. The result of a good relational sales process is a buyer-seller relationship that only gets stronger with time.
The relationship selling process integrates more personal touchpoints into your traditional sales process. That means initiating more interaction that is not solely focused on the sale.
Relationship selling is a relatively new sales technique. The concept prioritizes building a connection with customers and potential buyers to close sales. Rather than solely using the price and other details to sell a product or service, the salesperson places additional focus on creating unique interactions with their customers. Unlike transactional selling - which is all about making the sale, relationship selling is all about trust and human connection. The result of a good relational sales process is a buyer-seller relationship that only gets stronger with time.
The relationship selling process integrates more personal touchpoints into your traditional sales process. That means initiating more interaction that is not solely focused on the sale.
Relationship selling frees you from having to compete with other agents solely on the criteria of pricing or features. Relationship selling is its own differentiator. It is great for attracting new customers as well as retaining existing ones, in turn leading to increased customer lifetime value.
Why Relationship selling is now a necessity.
One of the most significant changes of the digital age is the move to virtual communication. Consumers no longer need to visit brick-and-mortar stores to consult sales representatives in person. While this shift offers convenience, it also eliminates the personal touch of in-person interactions.
Turns out that even in the digital age, a consumer's desire to feel personally connected with the person who helps them navigate large transactions has not changed. A national study determined a whopping 93% of consumers require some sense of personal connection with the real estate agent they choose to work with.
Home truly is where the heart is. Consumers are emotionally tied to their home and therefore require a personal connection to the agent that handles the buy/sell process. Within a competitive market, your ability to forge relationships could not be more crucial.
Most agents do not understand how important relationship building is.
Most agents today deluge prospects with information and self-help tools and completely whiff on the "old fashioned" development of personal bonds. Don't stop providing information, but it is vital to also include paths where a prospect can personally connect with you.
When you develop relationships with prospects, you are satisfying a very human fundamental need. You are checking off a pivotal unspoken requirement that most every consumer is looking for when choosing an agent. This is why relationship selling is so powerful. Utilize it and watch your business thrive.